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Adidas Is Gambling on London Olympics

With the complete investment of 100 million pounds, the multinational sports activities giant Adidas becomes a single of the largest sponsors of the 2012 London Olympics. But as the biggest sponsor of London Olympics, Adidas's factories in Cambodia was discovered to be "sweatshop", the workers earned only $15 a week.

And then, Adidas refused to positively make clear the issue. pokerlegenda When asked about a significant inquiries about the distinct funds and expected rewards of the Olympics by the reporters from , the related respondents in Adidas PRD just admitted that "The Olympic Games is promotion approach in selling Adidas, which is the very best chance for Adidas to demonstrate its essence in this Crucial competitors - to assist the players to demonstrate their bet side in rivaling." Which didn't inform the reality but prevaricated the press.


As the reporters from Investors recognized, this large sports brand which has about decades of sponsorship with Olympics when suffered a great deal in 2008 Beijing Olympic Video games when it was in the high morale, finally ended up with the torture of inventory.

Back to this year's London Olympics, the predicament was so similar. Adidas nonetheless chooses the official channels, according to its accountable officers introduced to the reporters of the Investors, not only does Adidas offers equipments for all of the British's, but also it is the official partner of another 10 countries' Olympic committees which includes Australia, France, Germany, it absolutely sponsors 25 for all of the 26 sports products in the Olympic Games. But Nike is nonetheless "as well stingy to pull out a hair" on the Global Olympic Committee and the London Olympic Organizing Committee, which focuses much more on the Olympic stars and advertisement.

"In 2008, Adidas is going to grow to be the biggest sports brand in China in 2010, Adidas is going to grow to be Asia's biggest sports brand." We nonetheless bear in mind the release of heroic utterance by Herbert Heiner, the chief and CEO of Adidas Group explained in an interview the night prior to 2008 Beijing Olympic Games

Nevertheless, it proves that Adidas did not win the champion in Chinese market place as anticipated just before, not only did it was surpassed by Li Ning in that yr but also it is under the clearly beneficial position of the neighborhood brand names like Anta, Peak, and XTEP.

"Scenario in this 12 months is different from that of the Beijing Olympic Games, but Adidas nonetheless encounter chance in the London Olympic Games considering that it has been increasing at the single digit and the European audiences don't hold a larger passion than 2008 Beijing Olympic Games, it is difficult to summon up their enthusiasm in such competitors permanently in direction of purchasing what is much more, the European financial is at a slump, the Olympic marketing may possibly bring lower earnings for Adidas than before." Mentioned Zhang Qing, in the interview by reporters of the Investors.

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